Nieuw binnen oud, of juist niet?

Grote organisaties die willen vernieuwen, zichzelf opnieuw willen uitvinden. Het blijft een lastige combinatie. Grotere organisaties vinden vaak hun bestaansrecht juist in omvang en stabiliteit, en in vermeende efficiencyvoordelen (die slechts beperkt worden behaald). Maar als nu de omgeving juist vraagt om wendbaarheid en adaptief vermogen? Kun je dat dan binnen de eigen, grote, organisatie wel voor elkaar krijgen? Zijn er niet teveel vaste structuren en ingesleten patronen die verandering tegenwerken?

Zelf heb ik mooie ervaringen met de benadering via leidende coalities van Kotter, waarbij er een horizontaal ‘verander-systeem’ naast het meer verticale ‘operationele systeem’ wordt ontwikkeld. Nauw verbonden, maar ieder met een eigen doelstelling. Het zijn echter ook grote transities…


Zou het niet veel eenvoudiger en goedkoper zijn om gewoon iets nieuws te starten, buiten de bestaande organisatie? Startups zijn populair, ook om voor te werken, dus het tijdsgewricht is passend. In het publieke domein zien we dat echter nog weinig. In de zorg komt dit wel regelmatig voor, zorgprofessionals die zelf een zorgbedrijf starten. Bij de overheid en in het onderwijs zien we het vrijwel niet. Sectoren die volop in verandering zijn, onder andere vanwege stelselwijzigingen en decentralisaties. En juist daar zien we dat de vernieuwing binnen het bestaande wordt gezocht. Wellicht lastig en onconventioneel, maar zou het niet ontzettend verfrissend werken om juist daar wèl helemaal met iets nieuws te beginnen?

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